Chris Cunningham Music Video Director
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Friday, 5 November 2010
Music Video Proposal
The general style for our music video will be a club/dance/techno scene as we have chosen a drum and bass track to use. The main features of our music video will include bright lights, group dance choreography and strange costumes. We will be using strobe lights in a dark room for parts of the video, to create a club atmosphere. We will use white masks and either dark hoodies or shirts and ties to go with them to create a strange costume where the identities of the cast wont be revealed until later on. Scenes will be shot in an urban environment featuring buildings and passing cars fitting in with the genre and its roots. All this will contribute to a fast paced music video matching the high tempo of the drum and bass track.
Slow motion and speeding up will be used along with the ghosting effect to create a fast paced atmosphere with blurred dancing.
Slow motion and speeding up will be used along with the ghosting effect to create a fast paced atmosphere with blurred dancing.
Wednesday, 20 October 2010
Saturday, 16 October 2010
Friday, 1 October 2010
Friday, 24 September 2010
Decisions made by the music video director.
Budget
Time
Theme
Narrative or not?
Artist's previous work
Genre of music
Target audience
Time
Theme
Narrative or not?
Artist's previous work
Genre of music
Target audience
Why do artists/bands like music videos?
1. Promotion - music videos are promotional tools.
2. Bands can be seen aswell as heard.
3. Artists are recognizable- star status/star image.
4. Bands/artists may develop a personal image/theme/personality through their music videos.
5. Fun - experience working on location/ acting etc. Vanity.
6. It offers another way to express the emotions and feeling of the song.
7. The video can include visual narrative or visual metaphors that enhance the meaning of the song.
8. Promotion for the label/artists appearing in the video.
9. Audience can identify with characters in music videos (especially during narrative elements.
10. Music videos are highly styalized representations of the band - the look, styling, hair, make up is carefully considered and managed.
2. Bands can be seen aswell as heard.
3. Artists are recognizable- star status/star image.
4. Bands/artists may develop a personal image/theme/personality through their music videos.
5. Fun - experience working on location/ acting etc. Vanity.
6. It offers another way to express the emotions and feeling of the song.
7. The video can include visual narrative or visual metaphors that enhance the meaning of the song.
8. Promotion for the label/artists appearing in the video.
9. Audience can identify with characters in music videos (especially during narrative elements.
10. Music videos are highly styalized representations of the band - the look, styling, hair, make up is carefully considered and managed.
Friday, 9 July 2010
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