1. Promotion - music videos are promotional tools.
2. Bands can be seen aswell as heard.
3. Artists are recognizable- star status/star image.
4. Bands/artists may develop a personal image/theme/personality through their music videos.
5. Fun - experience working on location/ acting etc. Vanity.
6. It offers another way to express the emotions and feeling of the song.
7. The video can include visual narrative or visual metaphors that enhance the meaning of the song.
8. Promotion for the label/artists appearing in the video.
9. Audience can identify with characters in music videos (especially during narrative elements.
10. Music videos are highly styalized representations of the band - the look, styling, hair, make up is carefully considered and managed.
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